Home Selling 101: Simple Strategies in Preparing Your Home for the Big Day

Coming up with several strategies (and fulfilling them) can make a world of difference when it comes to selling your property. You can get a higher price than just settling for an average rate. Aside from the price, property sellers should be also  keen as to what they can do to market their property better.

Your strategy for your property should include the following:

• Your ideal selling price
• The presentation of your home
• The marketing and advertising as recommended by your agent

Ultimately, the end goal of your strategy is for your property to sell maybe not now, but at least eventually. And the best way to do it? First, appeal to the emotion of your prospects.

• Strategy 1: Appeal to Buyer’s Emotion
• Buying a house is unlike any other decision people make in their lives. A house is where life happens. That said, establish a connection between your property and your prospects. When they decide to view your home, allow them to visualize your home as if they were living there already. Take out whatever personal items you have, such as picture frames and family heirlooms. Help prospects imagine the life they could have if they buy your property. For instance, if you know that the prospects who requested to view your home is expecting a child soon, prepare your home for viewing accordingly. Empty out a room and suggest that it could be made into a baby room. Be proud about the amount of space their child can roam around in when he reaches 4 or 5 years old. 
• Strategy 2: Have a great real estate photographer
• With thousands of ads in circulation, it is crucial that your property ad stands out from the pile. You can do so by hiring a photographer who can take great photos of your property. Let your hired photographer know the features of your home that are worth highlighting in the photographs. Don't make it hard for your prospects to see why your property is a good deal to consider. If you want inspiration, ask your agent about the kinds of photographs that worked in their past campaigns.
• Strategy 3: Stage your property!
• Complement the real estate photographer you will hire with a property stager. A stager can help you:
• Sell your property faster
• Sell your property for a higher value
• Decrease the time it takes for your property to be viewed by prospects
• A staged property looks better on ads and other promotional materials
• Attracts more prospects and offers

A few added tips:

1. Keep an open mind when hiring professionals to help you prepare your property since your style may not match with what your agent tells you or what your real estate photographer or stager suggests. 
2. Remember: their expertise and experience should be your assurance that their decisions will always be in your best interest.
3. If you are getting a property stager, get certified staging professionals only. Check with the ACSP for your peace of mind.